High Bay Lighting For Indoor Warehouses And School And Church Gymnasiums

By R. Neal

Contractors installing high bay lights in warehouses and factories can find a wide range of fixture manufacture and lamping options through RLLD Commercial Lighting. We are a virtual lighting agency operating nationwide holding multiple representative relationships with major American light fixture manufacturers. Because we are held to know quotas by our manufacturer/partners, we maintain an objective stance toward the many type of High bay light fixture we can equip your proposal with. Rather than attempting to convince you that a certain manufacturer and model is what you need, we help you find out what lighting levels and optic requirements you need to fulfill first, and then we let you select what is in your best interest from a list of high bay lighting fixtures we recommend.

The advantage this offers the contractor is twofold. First, you have freedom of choice when you work with us and can combine your own expertise in fixture selection with our expertise in finding the equipment. Because we rely upon a nationwide network of distribution channels, we can find parts in stock when other vendors are suffering from a shortage, and we have earned the respect of manufacturers over the years to the extent that if you need something like high bay lights shipped ASAP to your client’s site, we can almost always get it there in a couple of weeks as opposed to six weeks to 90 days. Even better, the high bay and other light fixtures we sell are exclusively made in the USA and backed in writing by full manufacturer warranties. These are two very important qualities to talk about with your clients to assure them that the money you are recommending they spend is well invested in the best equipment in the world.

We carry high bay lights that are designed for both heavy duty industrial lighting and more detail oriented general and task lighting that requires a high CRI. If you are proposing a lighting system for a municipal civic center with an outdoor pavilion, we have high pressure sodium lights that will provide excellent lighting for nighttime entertainment and provide the additional benefit of repelling insects. (As you know, they do not like the yellowish hue that HPS lights produce.) Gymnasiums in schools, churches, and health clubs tend to favor the white light of metal halide high bay lights. If you are looking to install fixtures in one of these places, be sure to mention pulse start metal halide technology which is one of our newest additions to our inventory.

YouTube Preview Image

Some clients may be very reluctant to spend money in the middle of a recession. Non profits and churches are being especially hard hit now because they rely so heavily on donations that many are feeling the need to keep back for themselves. While they may be aware that new high bay lights will certainly make their facility look better, fear may motivate them to procrastinate investing in what they genuinely need. For these clients, RLLD Commercial Lighting offers fluorescent high bays with sophisticated electronic ballasts and exceptional color rendering capability. These fixtures can reduce power bills by as much as 40%, effectively paying for themselves in the process.

Furthermore, you may need fluorescent high bay lights for certain industrial clients, regardless. Assembly line work is very tedious and is very hard to ergonomically accomplish under the yellowish tint of high pressure sodium lights. Metal halide lights may also be too bright for workers eyes, and even if they are not, tend to render color rather poorly. More and more factories are now using fluorescents for these vary reasons. In addition to reducing overhead, they have found fluorescent high bay lights to produce a better, more comfortable illumination that is easier on assembly workers’ eyes because it is softer, more diffused, and renders color at levels closely approximating natural light.

About the Author:


. For more information on

High Bay Lighting


Commercial Lighting

visit us online now



Permanent Link:


Home of controversial book publisher set ablaze

Sunday, September 28, 2008

Four people have been arrested on terrorism charges in Islington, London, England, after a suspected petrol bombing on the house of Martin Rynja, owner of book publishing company Gibson Square.

Should books that could be considered offensive to some religions still be published?
Add or view comments

His company recently sparked controversy after buying the rights to publish The Jewel of Medina, a work of fiction by Sherry Jones depicting the Muslim prophet Muhammad and his child bride, Aisha.

The bombing, which occurred in the early hours of Saturday morning, led to the evacuation of the £2.5 million property in Lonsdale Square. Three men, aged 22, 30 and 40, were arrested at 2:25am BST by armed officers, two in Lonsdale Square, and one after being stopped near Angel tube station.

Police comments suggested that the trio had been under surveillance, and that they had advance knowledge of the plot and simply waited for the arsonists to strike, before arresting them.

On Saturday, a woman was arrested for obstructing police during their searches of four addresses – two in Walthamstow, and two in Ilford and Forest Gate.

Speaking earlier this month, Mr Rynja said that “The Jewel of Medina has become an important barometer of our time. As an independent publishing company, we feel strongly that we should not be afraid of the consequences of debate.” Ms Jones commented that she did not intend for her novel to be offensive to Islam. She noted that she “[has] deliberately and consciously written respectfully about Islam and Muhammad.” She “envisaged that [her] book would be a bridge builder” between Islam and the western world.

Wikinews Shorts: August 13, 2009

A compilation of brief news reports for Thursday, August 13, 2009.


  • 1 Paris suffers second night of violence
  • 2 No concrete progress but North American leaders express solidarity
  • 3 Mexican federal police foil plot to assassinate President Calderón
  • 4 Aung San Suu Kyi sentenced to another three years of house arrest
  • 5 Four Rio Tinto employees formally arrested for bribery
  • 6 Michael Jackson to be the star one last time

The French capital Paris has seen a second night of violence by demonstrators, who have blamed police for the death of a motorcyclist on Sunday.

On Sunday night youths in the eastern suburb of Bagnolet, set 29 vehicles alight and threw stones and petrol bombs at police. Monday night was “relatively calm” according to Samira Amrouche, spokeswoman for the regional administration, the authorities having depolyed 40 vans of riot police only 8 vehicles were burnt.

The motorcyclist, a pizza deliveryman, was killed when he fled police attempting to examine his documents, dying when he was struck by a pursuing police vehicle according to the youths,however in the police version his death was a result of him crashing into barriers.

The current violence has echoes of the unrest in 2005, with again dissaffected youths of Arab and black descent venting their anger and frustration.


The leaders of the North American Free Trade Agreement (NAFTA) met in Guadalajara, Mexico on Sunday and Monday. The leaders of the three countries (Barack Obama of the United States, Felipe Calderón of Mexico, and Stephen Harper of Canada) promised to work together on swine flu, organised crime and green issues.

Despite disputes in a number of areas remaining unresolved, the three leaders succeeded in presenting an amiable Three Amigos image. The three leaders expressed solidarity, and an understanding of each others position.

The unresolved issues include the buy American clauses in the US stimulus package, tit for tat reprisals by the Mexican authorities over Canadian visa restrictions on Mexican travellers, and the US ban on Mexican trucks from crossing the border.

Risking the ire of human rights activists back home President Obama expressed support for President Calderón’s war against drugs saying he had “great confidence” in the Mexican authorities.


Mexican Federal Police (Policía Federal) have foiled an alleged plot to assasinate the President of Mexico Felipe Calderón. Acting on intelligence gathered over a year the Federal Police arrested five drug cartel members on Sunday and publicly paraded their captives and a number of weapons ,including automatic rifles, on Monday. Speaking during a summit of North American leaders Calderón played down the threats on his life, saying that the cartels are being destroyed by his policies.

Some 11000 have died since President Calderón’s took office in 2006 and made the war on drugs a cornerstone of his administration.


Aung San Suu Kyi has been sentenced by a court in Burma to a further three years of house arrest for violating the terms of her previous sentence. However her sentence was immediately commuted to 18 months on the orders of Burmese head of state Senior-General Than Shwe out of respect for her father General Aung San and out of a desire for “national reconciliation”.

The period of her arrest will prevent Aung San Suu Kyi from participating in the general elections scheduled for 2010. The sentence was immediately condemned by Western leaders, and breaking from their usual silence, the Association of South East Asian Nations (ASEAN) through its current chair Thailand issued a statement expressing disappointment. The ASEAN statement and talk of further European Union and United States sanctions are unlikely to have any impact on Southeast Asian country given the support of India and China.

The Chinese issued a statement calling for the world to respect Burmese sovereignty and laws, and is seen as an indication that China, a veto power will not support any United Nations actions.

John Yettaw whose unauthorised visit led to Aung San Suu Kyi’s prosecution has himself been sentenced to seven years imprisonment, four of which will be for hard labour.


Four employees of the Rio Tinto Group have been formally arrested in China on charges of bribery and using improper practises in its negotiations with Chinese companies. The Chinese accuse the men of improperly learning the negotiating position of Chinese companies wishing to buy iron ore, and through this charging 700 billion yuan (US$102.46 billion) more then they would otherwise have been able to

The four were initially held on espionage charges and have been held since early July. The formal charges allows the Chinese authorities to hold the four a further seven months as it prepares its case against them. Their arrests followed the collapse of an attempted by Chinese owned Chinalco to raise its stake in the Anglo-Australian Rio Tinto Group to 18%.


Michael Jackson will be the star of a film to be released on October 28, some four months after his death. The film will be primarily cut from footage of Jackson rehearsing for the series of concerts that would have taken place at the O2 in London, but will also feature interviews with Jackson’s family and friends.

The film becomes possible after AEG Live, the promoter of the O2 concerts, reached an US$60 million agreement with Columbia Pictures for over 100 hours of footage of Jackson preparing for his swan song.

“He was the architect of ‘This is it‘, and we were his builders…” said Kenny Ortega, Jackson’s collaborator on the project “…it was clear that he was on his way to another theatrical triumph.”


Home of Stonehenge builders found

Tuesday, January 30, 2007

Scientists have uncovered the largest Neolithic settlement in the United Kingdom at the Durrington Walls and believe that the village was inhabited by the people who built the Stonehenge monument.

Scientists say that the village was built around 2,600 B.C., roughly when Stonehenge was believed to have been constructed, and housed over 100 people.

Inside the areas which would have been the interior of houses at the time, scientists also found outlines of what they think were beds and cupboards or dressers. Pieces of pottery and “filthy” rubbish around the site. Animal bones, arrowheads, stone tools and other relics were also discovered.

“We’ve never seen such quantities of pottery and animal bone and flint. In what were houses, we have excavated the outlines on the floors of box beds and wooden dressers or cupboards,” said Sheffield University archaeologist Mike Parker Pearson.

So far, the dig has revealed at least 8 houses roughly 14-16 feet square, but scientists say that they think there may have been at least 25 altogether.

The site was likely to have been occupied only seasonally rather than year-round and evidence suggests that a lot of “partying” went on at the location.

“The animal bones are being thrown away half-eaten. It’s what we call a feasting assemblage. This is where they went to party – you could say it was the first free festival. The rubbish isn’t your average domestic debris. There’s a lack of craft-working equipment for cleaning animal hides and no evidence for crop-processing,” added Pearson.

The Durrington Walls are approximately 2 miles from the Stonehenge site.

Finding And Booking Your Djs For Wedding Events

Submitted by: Richard Justin

Do you want to organize a corporate event and make it successful or are you looking for an option to just to add to the vibrancy of the corporate party? Then no other options would be better than utilizing the services of a professional DJ services company. Let it be sales and incentive events, executive seminars, product launches, trade show events, premier events, team-building events, or board retreats, a corporate party is incomplete without entertainment. In fact, here comes the importance of corporate DJ or Disc Jockey services.

A DJ can be hired according to the nature of the corporate get-together, and in most cases, a corporate deejay does the role of a Master of Ceremony. In other words, most of the companies when they decide to organize a corporate function; they look for a DJ who can also perform as the Master of Ceremony. The prime role of a DJ for a corporate event is to keep the guests entertained. Further, a professional deejay may be adept enough to judge the guests’ mood and providing services accordingly, thereby influencing the audience and win their applause.

YouTube Preview Image

Today, majority of the companies render corporate dj services. However, the services rendered by these companies are more than just supplying DJs to enhance the vitality of your corporate event as well as to carry out MC services, and also cover band entertainment combos, interactive live game show, d cor lighting, laser light shows, special effects, and audio / visual services. Further, these companies provide dj services to suit the nature of the corporate event. For instance, the way these companies organize for annual meetings and banquets may be entirely different from the way they organize for product launches and team building events.

Sometimes these companies undertake the role of an event manager, from planning corporate event to implementing it, with the help of expert of DJs who can enliven the event, backed by themed attire, lighting decoration, and music and video. Further, DJ service providers also customize the services according to the unique requirements of the clients. However, only an expert and trained DJ could liven up the ambiance of an event. Hence it is important to hire a professional DJ when you decide to throw a corporate event. Usually, a corporate event takes place during the middle or end of the year. DJs would be of great demand, especially during the end of the year. It is therefore book the services of DJ or DJ service provider early in order to avoid last minute hassles.

Are you looking for a professional Edmonton DJ service provider who could superbly handle all aspects of your Edmonton corporate event, from carrying out DJ and Master of Ceremony services to providing catering services, theme decorations, and event planning? Then one of the best options would be to drop into Audio Edge Entertainment – a Vancouver-based entertainment company that comes with a host of packages to serve your varied corporate event requirements. Divinity Production providing diverse selection of music and sound & lighting equipment. We offer DJ services for weddings, corporate parties, Christmas parties, fund raisers, galas and birthday parties in Vancouver area. Find more details on Corporate DJ Services online.

About the Author: Author is an executive with wedding dj party. For more information on wedding disc jockey visit our website.




Permanent Link:


Portland, Oregon mayor admits to sexual relationship he previously denied

Wednesday, January 21, 2009

After an investigation by the Portland, Oregon weekly newspaper Willamette Week, mayor Sam Adams admitted he did have a sexual relationship with Beau Breedlove in 2005. The openly gay mayor said Breedlove was 18 years of age when the sexual relationship began, however the two met when Breedlove was still a minor. Adams also admitted he previously lied about the relationship and asked Breedlove to also lie about the relationship during the time Adams was running for mayor. The Oregon Attorney General‘s office is investigating the matter.

“In the past, I have characterized my relationship with Beau Breedlove as purely nonsexual. That is not true. Beau Breedlove and I had a sexual relationship for a few months in the summer of 2005 after he turned 18 years of age. I want to apologize to the people of Portland for my dishonesty and for embarrassing them. My job now is to come clean — I mucked it up — and to press forward,” said Adams in a statement to the media.

Newspapers such as The Oregonian, Just Out, the Portland Tribune, and the Portland Business Journal, as well as the Portland Police Union have called for Adams to resign. Others such as city commissioner Randy Leonard and Multnomah County district attorney Michael Schrunk want an investigation to be launched into Adams’ actions. Portland commissioner Randy Leonard expressed distraught when he heard Adams had lied about the relationship. Leonard previously defended Adams when the allegations first came to light. There are also allegations that Breedlove was only 17 when the sexual relationship started, bringing up memories of the sex scandal that tainted former mayor Neil Goldschmidt‘s legacy after he admitted to sex with his 14-year-old babysitter.

Should the mayor resign?
Add or view comments

“The part I’m having trouble with is the thing he did was to ask the young man to lie. That I’m having a hard time understanding,” said Leonard in a statement. Adams has no plans to resign as mayor.

Breedlove met Adams in April 2005 at the Oregon State Capitol when Breedlove was an intern for then Oregon House of Representatives member Kim Thatcher. Breedlove sought Adams out for advice on coming out of the closet. Later, the two spent time together and Adams attended Breedlove’s 18th birthday party.

Rumors of a sexual relationship surfaced in the fall of 2007, but Adams denied any sexual relationship at that time. Adams is currently in a relationship with reporter Peter Zuckerman.

Six teenagers die in car accident in Victoria, several others injured

Monday, February 27, 2006

Six teenagers were killed in a horrific road accident near Mildura in north-western Victoria, Australia late at night on February 18.

Cassandra Manners, aged 16, Stevie-Lee Weight, 15, Cory Dowling, 16, Shane Hirst, 16, and his sister, Abby Hirst, 17, died at the scene. Josephine Calvi, 16, was flown to the Royal Adelaide Hospital, where she later died of head injuries. Seven other teenagers were injured, including 15-year-old Marco Medici who is now in a stable but critical condition in The Alfred Hospital in Melbourne.

The accident occurred after the teenagers left a 16th birthday party and walked along Myall Road, Cardross, south-east of Mildura. A car allegedly came speeding around a bend, hit the gravel on the side of the road, lost control and struck the group. The alleged driver, later identified as 34-year-old Thomas Graham Towle, fled the scene on foot, leaving his 10-year-old daughter and four-year-old son in the car. Towle was later arrested by police in Redcliffs. He was taken to Mildura police station for questioning.

Towle has been charged with six charges of culpable driving causing death, four charges of negligently causing serious injury, one charge of failing to stop and one charge of failing to render assistance after an accident. Towle faced Mildura Magistrates’ Court on February 20. Magistrate John Dugdale remanded him into custody to reappear before the court on June 26.

Meanwhile, the town of Mildura and surrounding areas is in deep mourning. Premier Steve Bracks said the State Government will provide $AU40,000 for counselling and support services.

Around 3,000 people attended the funeral for Josephine Calvi today. Funeral services for the other five teenagers were held last week.

Gay Talese on the state of journalism, Iraq and his life

Saturday, October 27, 2007

Gay Talese wants to go to Iraq. “It so happens there is someone that’s working on such a thing right now for me,” the 75-year-old legendary journalist and author told David Shankbone. “Even if I was on Al-Jazeera with a gun to my head, I wouldn’t be pleading with those bastards! I’d say, ‘Go ahead. Make my day.'”

Few reporters will ever reach the stature of Talese. His 1966 profile of Frank Sinatra, Frank Sinatra Has a Cold, was not only cited by The Economist as the greatest profile of Sinatra ever written, but is considered the greatest of any celebrity profile ever written. In the 70th anniversary issue of Esquire in October 2003, the editors declared the piece the “Best Story Esquire Ever Published.”

Talese helped create and define a new style of literary reporting called New Journalism. Talese himself told National Public Radio he rejects this label (“The term new journalism became very fashionable on college campuses in the 1970s and some of its practitioners tended to be a little loose with the facts. And that’s where I wanted to part company.”)

He is not bothered by the Bancrofts selling The Wall Street Journal—”It’s not like we should lament the passing of some noble dynasty!”—to Rupert Murdoch, but he is bothered by how the press supported and sold the Iraq War to the American people. “The press in Washington got us into this war as much as the people that are controlling it,” said Talese. “They took information that was second-hand information, and they went along with it.” He wants to see the Washington press corp disbanded and sent around the country to get back in touch with the people it covers; that the press should not be so focused on–and in bed with–the federal government.

Augusten Burroughs once said that writers are experience junkies, and Talese fits the bill. Talese–who has been married to Nan Talese (she edited James Frey‘s Million Little Piece) for fifty years–can be found at baseball games in Cuba or the gay bars of Beijing, wanting to see humanity in all its experience.

Below is Wikinews reporter David Shankbone’s interview with Gay Talese.


  • 1 On Gay Talese
  • 2 On a higher power and how he’d like to die
  • 3 On the media and Iraq
  • 4 On the Iraq War
  • 5 State of Journalism
  • 6 On travel to Cuba
  • 7 On Chinese gay bars
  • 8 On the literary canon
  • 9 Sources

Low Carb Chocolates When You Are Attached To A Low Carbohydrate Diet

More On This Topic:

Submitted by: Tristanpn Thornton

The creamy as well as loaded sugarless dark chocolate is fantasy of many dieters because they are able to obtain delightful low carb chocolates whenever on a South Beach as well as Atkins dieting kind.

Sugarless chocolate obtainable in bars, truffles as well as in packaged containers of chocolates. Common chocolate makers similar to Defense Nutrition supply low carb chocolates most notably the Whey Chocolate that are scrumptious to numerous people seeking for low carbohydrate appetizers and sweets.

This particular is an outstanding item with regards to folks who definitely are controlling carbs in their particular diet plan and are generally scrumptious low carbohydrate sweets, although the low carbohydrate chocolate isn’t ascertain better.

Many sweeteners applied in no sugar chocolates are usually non-digestible or perhaps impede cabohydrate supply and thus, they never maximize the body ‘s glucose levels.

YouTube Preview Image

The excellent lacking sugar chocolate is actually syrupy with sugar alcohols just like lactitol and also malitol. At present, you may possibly find out scrumptious, top quality low carb chocolates on the racks of respectable chocolate producers available.

Chocolate is normally enjoying the benefits offered by means of the sweeteners host, which enable it to sustain its taste even while eliminating its calories. This specific sweet seems to be the appropriate focus when it comes to healthful, indulgent goodies and it has end up being the famous automobile for chocolate bar items.

You may be recognizing that low carbohydrates variants of chocolates usually value in excess of the sugar syrupy forms of chocolates. The quantity difference benefits mainly because the sweetening as well as sugar alcohol used in low carb chocolates cost much than the sugar.

The Low carb and other carb averting diet claim that they can provide an immediate remedy that is somewhat straightforward and valuable. Numerous people today have altered on the low carb group and the food business hasn’t been restricted to make the most of the actual move.

These types of high protein diet had actually seized the fancy of people who are not practicing low carbohydrates dieting and also have no particular rationale to come to be on one.

On the other hand, very close to sound judgment to go to your medical professional ahead of trying any forms of diet programs, it really is suggested that folks affected by diabetes seek advice from their own physicians prior to devouring on chocolates, which are lower in carbs.

Each time you’re within a living la vida reduced carbohydrate dieting, low carb chocolates usually are the most effective gratification. Similar to the particular chocolate bar that contains artificial sweetener goods, reduced carb induce somebody to sense excellent within because it secretes the endorphins into your body in order to provide a sense of relaxation and convenience.

Nowadays, reduced carbohydrate is really a well-known selection where it previously a border lifestyle or simply dieting.

Just in case you might be a chocolate aficionado making use of a low carb dieting, it really is not important to perspire considering there’s a vast variety of low carb chocolates around.

About the Author: Mr. Rylee Tinao graduated from the Bezalel Academy of Art in Jerusalem, Israel and received a degree in Human Sciences from the Hebrew University.Introducing


program that enables you to understand why your problem hasn t been resolved. It s a program that is b



Permanent Link:


As increase in digital music sales slows, record labels look to new ways to make money

Tuesday, August 31, 2010

Every September, the Apple iPod is redesigned. Last year saw the release of the iPod Nano 5th generation, bringing a video camera and a large range of colours to the Nano for the first time. But as Apple again prepares to unveil a redesigned product, the company has released their quarterly sales figures—and revealed that they have sold only 9m iPods for the quarter to June—the lowest number of sales since 2006, leading industry anylists to ponder whether the world’s most successful music device is in decline.

Such a drop in sales is not a problem for Apple, since the iPhone 4 and the iPad are selling in high numbers. But the number of people buying digital music players are concerning the music industry. Charles Arthur, technology editor of The Guardian, wrote that the decline in sales of MP3 players was a “problem” for record companies, saying that “digital music sales are only growing as fast as those of Apple’s devices – and as the stand-alone digital music player starts to die off, people may lose interest in buying songs from digital stores. The music industry had looked to the iPod to drive people to buy music in download form, whether from Apple’s iTunes music store, eMusic, Napster or from newer competitors such as Amazon.”

Mark Mulligan, a music and digital media analyst at Forrester Research, said in an interview that “at a time where we’re asking if digital is a replacement for the CD, as the CD was for vinyl, we should be starting to see a hockey-stick growth in download sales. Instead, we’re seeing a curve resembling that of a niche technology.” Alex Jacob, a spokesperson for the International Federation of the Phonographic Industry, which represents the worldwide music industry, agreed that there had been a fall in digital sales of music. “The digital download market is still growing,” they said. “But the percentage is less than a few years ago, though it’s now coming from a higher base.” Figures released earlier this year, Arthur wrote, “show that while CD sales fell by 12.7%, losing $1.6bn (£1bn)in value, digital downloads only grew by 9.2%, gaining less than $400m in value.”

Expectations that CDs would, in time, become extinct, replaced by digital downloads, have not come to light, Jacob confirmed. “Across the board, in terms of growth, digital isn’t making up for the fall in CD sales, though it is in certain countries, including the UK,” he said. Anylising the situation, Arthur suggested that “as iPod sales slow, digital music sales, which have been yoked to the device, are likely to slow too. The iPod has been the key driver: the IFPI’s figures show no appreciable digital download sales until 2004, the year Apple launched its iTunes music store internationally (it launched it in the US in April 2003). Since then, international digital music sales have climbed steadily, exactly in line with the total sales of iPods and iPhones.”

Nick Farrell, a TechEYE journalist, stated that the reason for the decline in music sales could be attributed to record companies’ continued reliance on Steve Jobs, CEO of Apple, saying that they had considered him the “industry’s saviour”, and by having this mindset had forgotten “that the iPod is only for those who want their music on the run. What they should have been doing is working out how to get high quality music onto other formats, perhaps even HiFi before the iPlod fad died out.”

Have you found that you are spending less on music and more on apps, e-books, or television shows?
Add or view comments

When Jobs negotiated a deal with record labels to ensure every track was sold for 99 cents, they considered this unimportant—the iPod was not a major source of revenue for the company. However, near the end of 2004, there was a boom in sales of the iPod, and the iTunes store suddenly began raking in more and more money. The record companies were irritated, now wanting to charge different amounts for old and new songs, and popular and less popular songs. “But there was no alternative outlet with which to threaten Apple, which gained an effective monopoly over the digital music player market, achieving a share of more than 70%” wrote Arthur. Some did attempt to challenge the iTunes store, but still none have succeeded. “Apple is now the largest single retailer of music in the US by volume, with a 25% share.”

The iTunes store now sells television shows and films, and the company has recently launced iBooks, a new e-book store. The App Store is hugely successful, with Apple earning $410m in two years soley from Apps, sales of which they get 30%. In two years, 5bn apps have been downloaded—while in seven years, 10bn songs have been purchased. Mulligan thinks that there is a reason for this—the quality of apps simply does not match up to a piece of music. “You can download a song from iTunes to your iPhone or iPad, but at the moment music in that form doesn’t play to the strengths of the device. Just playing a track isn’t enough.”

Adam Liversage, a spokesperson of the British Phonographic Industry, which represents the major UK record labels, notes that the rise of streaming services such as Spotify may be a culprit in the fall in music sales. Revenues from such companies added up to $800m in 2009. Arthur feels that “again, it doesn’t make up for the fall in CD sales, but increasingly it looks like nothing ever will; that the record business’s richest years are behind it. Yet there are still rays of hope. If Apple – and every other mobile phone maker – are moving to an app-based economy, where you pay to download games or timetables, why shouldn’t recording artists do the same?”

Well, apparently they are. British singer Peter Gabriel has released a ‘Full Moon Club’ app, which is updated every month with a new song. Arthur also notes that “the Canadian rock band Rush has an app, and the industrial rock band Nine Inch Nails, led by Trent Reznor – who has been critical of the music industry for bureaucracy and inertia – released the band’s first app in April 2009.” It is thought that such a system will be an effective method to reduce online piracy—”apps tend to be tied to a particular handset or buyer, making them more difficult to pirate than a CD”, he says—and in the music industry, piracy is a very big problem. In 2008, the International Federation of the Phonographic Industry estimated that 95% of downloads were illegitimate. If musicians can increase sales and decrease piracy, Robert says, it can only be a good thing.

“It’s early days for apps in the music business, but we are seeing labels and artists experimenting with it,” Jacob said. “You could see that apps could have a premium offering, or behind-the-scenes footage, or special offers on tickets. But I think it’s a bit premature to predict the death of the album.” Robert concluded by saying that it could be “premature to predict the death of the iPod just yet too – but it’s unlikely that even Steve Jobs will be able to produce anything that will revive it. And that means that little more than five years after the music industry thought it had found a saviour in the little device, it is having to look around again for a new stepping stone to growth – if, that is, one exists.”